If you buy something at the traditional market........then...

THEN...you do not only buy things but you also get 'love' 'affection'  or 정 (Jeong) like what Korean people address it.

I also bumped into another interesting public announcement. I love it.

The picture depicts an ajumma or a woman who sells (vegetables?) at the traditional market.

The ad says" 전통시장은 정을 팝니다" Traditional Market Sells 'Love+Affectin" *

* 정 is one of the difficult word to translate into other language. 

But...the point is that...more and more people in Korea tend to shop at hypermarket or any convenient stores or malls or department stores that penetrates almost every corner of Korea's public space. 

E-Mart, Lotte Mart, Shinsagae, Home Plus and many other medium-sized markets have  somewhat replaced the existence of traditional markets. 

And..that fact alone has triggered a massive concern as to whether traditional markets would be able to stand against the time and the pressure of something called 'modernity'

So, despite the fact that Korean Government has imposed the rule stating that major big  department stores to 'CLOSE' their stores twice a month on (for instance) the 2nd and 4th Sunday....

Still...a lot of people are flocking the modern market....instead of the traditional ones.

Well, preferences are hard to condone.

THAT is the reason why...This Kind OF Public advertisement is deemed necessary in subways and any other public venues.

The problem is:

DO PEOPLE really READ this?

I do hope they Do.

They read and then they think..and hopefully it will lead to action.